We get what it’s like to be busy, whether you’re nursing a new baby, carpooling kids to karate, or climbing the corporate ladder. We see you, and we applaud you. Being a stay-at-home mom or working woman is no easy feat, but we’re here to make it a little easier with frozen meals made from scratch and made with love—like only moms could. Simply reheat and eat (and thank us later).
You could say it started in the ’90s with a mother and her daughter, Rebecca and Alex. Rebecca was the original meal prepper, blocking Sundays to cook and freeze meals for her family to eat through the week. Her penchant for a good shepherd’s pie was the beginning of a lifelong love affair with food for Alex (who would eat the leftover mashed potatoes with butter and salt the next day, thank you).
Fast forward to 2020, in the midst of one global pandemic, Alex founded Fed By Alex from a kitchen in her local community center. Rebecca joined her daughter, and the rest is history. Today, we cook every Fed By Alex meal from scratch out of the 10,700-square-foot commercial co-working kitchen we share with some of Calgary’s favourite foodies and chefs. And we can’t wait to cook for you.
A foodie with discerning taste in ingredients (and dresses), Alex comes by cooking honestly. After years of watching her mom cook, she inherited a taste for hearty home-cooked meals. She may or may not serve Fed By Alex meals to her family every week.
The consummate host, Rebecca knows how to feed a crowd. As a working mom of four kids under four in the 90s (pause for applause), she had practice: Becky put a home-cooked dinner on the table every night. No wonder her dad called her his Little Meatball.
—Potatoes au Gratin
In an age of diets and food rules, we’re for eating intentionally and intuitively. We’re for comfort food—the type of food that brings people together and fills bellies and hearts in equal measure. Wholesome and feel-good, like a Nancy Meyers movie. We source ingredients locally and further afield, focusing on whole foods. We may omit gluten or dairy for the allergic among us, but we also believe in the healing power of a good lasagna. Our meals are a little virtue, a little vice, and a lot of love.
For every order you place, we donate $1 to I Can for Kids, a local program that empowers food-insecure families to feed their kiddos. Grocery gift cards give them the freedom to buy what they like—and need. The program is funded by locals for locals, from individuals like you to corporations and small businesses like us. We believe kids deserve food—we hope you do, too.
Join The Food Lovers List to save 10% on your first order—and be the first to know when new menus drop, every other Wednesday.